Our expertise extends to training on global launch plan elements and local go-to-market execution. We animate workshops to identify cross-functional pre-launch readiness milestones and create local launch plans.

We orchestrate the pre-launch cross-functional readiness and develop launch plans based on patient flows, treatment & patient journeys, customer mapping & segmentation, as well as the creation of the omnichannel communication strategy.

Specializing in global and local brand plans, we partner with cross-functional teams to develop effective strategies and tactics based on omnichannel or multichannel communication strategy.

Our training programs equip marketing teams with brand plan construction skills and allows those teams to develop or localize global/international brand plan.

We organize workshops to define elements such as leverage & pain-points, SWOT analysis, strategic objectives, brand positioning, and omnichannel strategy elements.

In addition to our core services, we collaborate with your Business Development & Licensing and Forecasting teams to provide the necessary commercial input for a thorough asset valuation. This includes in-depth analysis of market conditions, competition status, asset features, standard of care, and other relevant parameters that could influence the rNPV calculation developed by the finance or the BD&L team.

The strategic analysis is conducted using tools such as:
o BCG Matrix
o Ansoff Matrix
o SWOT
o Porter’s 5 forces
o Gap analysis / Risk analysis